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Mo, not necessarily. A lot of videos for a topic may indeed indicate high ranking competition, but not always. How difficult it is to rank a video for a keyword depends on a lot of factors, such as how much search volume there is for that keyword. However, even if there are a lot of videos already, if few or none of them are high quality and/or don’t have good ranking signals (such as watch time, user engagement, etc), then creating a higher quality video that users will engage with might be the winner. Alternatively, if you find your main keyword is already filled with high authority videos, think about creating something for a longer-tail niche of the topic where there might be less competition.
Next, we did an analysis to see how the rankings differed from each other. For example, in the Google results we saw for the query “12 angry men,” there were YouTube videos found in positions 9, 14 and 15. It might be natural to assume that these would be the first, second and third ranking videos in YouTube, but that’s not the case, as you can see here:
There’s an old saying: you get what you pay for.If you hire a cheap, fly-by-night SEO company, you’ll save money but you probably won’t get much value. In some cases, those cheap companies rely on link schemes that could get you into trouble with Google. Note: you do not want to get into trouble with Google. Instead, open up your wallet and pay for a quality service. The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. Expect to pay hundreds, and maybe even thousands of dollars every month. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected. Most our clients pay between $4,000 a month and $100,000 a month. Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams, that is why the price gets so high. Your price could be more in the $4,000 to $20,000 range depending on your needs and goals.
Video Title– Apart from containing approximately 50 characters, the title should also include relevant target keywords linking the content. This gives you more of an assurity that the video title will show up in search results. Along with an engaging title, your video needs to be descriptive so that it can be easily found amongst the million videos it is competing against. By creating a compelling, detailed description your video can capture the attention of viewers and accumulate those most required clicks. To keep your video optimized, you can update your title overtime adding more keywords to it.
The first thing you should do when planning a video SEO strategy is to find the words your audience uses when they search on YouTube. Once you know these words, you can include them in your video titles, descriptions, and on your channel. Even though general keywords are useful (and it’s important to include them), you should also look for low-competition keywords. These are the golden ticket to being ranked No. 1 on YouTube searches.
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What keywords are you shooting for? Just as you keep in mind your keywords when you create SEO content for your website, you want to consider what keywords you’ll use for your video. Conduct some solid keyword research and find some good long-tails to use. You can judge the competition for certain keywords by searching YouTube and seeing how many results come up.
A word of advice—do not do business with anyone that insists on retaining copyrights to any and all meta data they create, edit, or analyze for you. If they retain or have this right assigned to them, they can legally bar you from using it, or totally strip your site should you choose to leave them for another company. With Blue Corona, everything we work on throughout our relationship is yours now, and yours forever.
You should also review what type of content is currently ranking. That will tell you a lot about how YouTube sees the user intent related to those queries, what length of video so far seems like a fit, and can provide some insight into what you need to do with your video content-wise. If the variety of the results is large, and the collection of videos seems a bit off-topic, then that suggests your opportunity to rank with a video highly focused on the user query/intent may be greater.
But be careful with backlink spamming, you’ll get penalized. For instance, if you’re getting many backlinks too suddenly and in a big quantity without explanations, it will seem suspicious for Google. Moreover, pay attention to how appropriate and relevant your backlink is to your video. If your video is about the best SEO practices, it’s spammy in nature if your backlink will be about horse riding or something else even more random. So, the key is to have relevant, quality inbound links. Such backlinks are built up gradually, slowly over a period of time.
Your video content can be a great opportunity to connect a growing audience of video consumers to the products and/or services you're offering. It can also be a difficult endeavor when trying to get your content found online. While there are paid opportunities online to grow your audience and let your content be found, this might not be the most effective way to grow your channel. Whether you're looking to create a demand for your visual content or connect your content to the right audience, we can help your videos perform well in search and on YouTube.
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